Category: Uncategorized
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The Writers’ Room Playlist: August Edition
I don’t know about you, but I can’t write a word without the right vibe. This month’s playlist is my go-to backdrop for getting in the zone—equal parts head-bob and deep-focus. Enjoy!
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Why Stories Win
As a senior copywriter, I’ve seen firsthand how storytelling can transform marketing from forgettable to unforgettable. While data and strategy are crucial, stories are what truly connect brands to their audiences. Here’s how storytelling can elevate your marketing efforts and how to harness it effectively.
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Think Beyond The Basics In Writing
Strategists are the backbone of any great campaign. They uncover insights, define objectives, and build the foundation for compelling messaging. But too often, strategic writing leans heavily on logic and analysis, missing the magic that makes ideas stick. So, how can strategists break free from foundational thinking and write more creatively? Here are some must-read…
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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The Art of Collaboration
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
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Create a Content Calendar in Seven Easy Steps
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
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The Extroverts’ Guide to Working from Home
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the Centers for Disease Control and Prevention has recommended social distancing as one way to combat the spread of disease, extroverts face something equally insidious—lack of social interaction. As a copywriter, I have worked on many…
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Create Qualified Leads with the Right Keywords
Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.
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How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Sara Barton 