Category: My Life as a Writer
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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3 Ways You Can Collaborate Like a Champ
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work…
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The Art of Collaboration
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
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Normal is Nothing but a Setting on the Dryer
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
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The Extroverts’ Guide to Working from Home
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the Centers for Disease Control and Prevention has recommended social distancing as one way to combat the spread of disease, extroverts face something equally insidious—lack of social interaction. As a copywriter, I have worked on many…
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2019: The Year of Owning it
I love New Years Day for the simple fact that it encourages us to take a good look at our lives and make some changes. I’ve done the whole resolution thing and I’ve come to a point in my life where I’ve realized that these things rarely stick. Instead, I propose that we do something…
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Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the…
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Out With the Old, in With the…Whatever
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
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Listen to the Rhythm of the Falling Toddler
One of the perks of being a freelancer is the ability to work from home. Or so I have been told. The commute is non-existent and your basic work wardrobe can consist of whatever happens to be clean (or nothing, if that works for you), plus your schedule is flexible. Your pay schedule can be…
Sara Barton 