Category: My Life as a Writer
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Sweating the Small Stuff: Why Great Copy Lives in the Details
While the rest of the world is slathering on SPF and dreaming of popsicles, I’ve been thinking about sweat—the kind that comes from laboring over a single word in a headline, reworking a CTA for the fifth time, or debating whether “discover” or “uncover” feels more on brand. That kind of sweat? It’s the secret…
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This Little Piggy Went to Cannes
While I was fairly sure that this work didn’t stand a chance of winning, there was always the faintest possibility that it could. Our team poured our heart and soul into this campaign over the course of several months, creative shifts, and client whims. Of course, it was going to win something.
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Why Creative Rest is Your Most Valuable Resource
From the moment we wake up each day, we’re faced with a continuous stream of choices, most of which are minute, while others are major.. When there are too many options, we tend to feel overwhelmed, anxious, and stressed. The brain overloads and eventually shuts down. So, where does this leave creative professionals?
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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3 Ways You Can Collaborate Like a Champ
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work…
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The Art of Collaboration
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
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Normal is Nothing but a Setting on the Dryer
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
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The Extroverts’ Guide to Working from Home
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the Centers for Disease Control and Prevention has recommended social distancing as one way to combat the spread of disease, extroverts face something equally insidious—lack of social interaction. As a copywriter, I have worked on many…
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2019: The Year of Owning it
I love New Years Day for the simple fact that it encourages us to take a good look at our lives and make some changes. I’ve done the whole resolution thing and I’ve come to a point in my life where I’ve realized that these things rarely stick. Instead, I propose that we do something…
Sara Barton 