Category: Creative Strategy
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Why Creative Rest is Your Most Valuable Resource
From the moment we wake up each day, we’re faced with a continuous stream of choices, most of which are minute, while others are major.. When there are too many options, we tend to feel overwhelmed, anxious, and stressed. The brain overloads and eventually shuts down. So, where does this leave creative professionals?
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3 Ways You Can Collaborate Like a Champ
As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work…
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The Art of Collaboration
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
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2019: The Year of Owning it
I love New Years Day for the simple fact that it encourages us to take a good look at our lives and make some changes. I’ve done the whole resolution thing and I’ve come to a point in my life where I’ve realized that these things rarely stick. Instead, I propose that we do something…
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Out With the Old, in With the…Whatever
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
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How to Find the Time to Write
As a freelance writer, the thing that bothers me the most is my inability to find the time to write. But let me clarify: the majority of my time is spent doing client work, with non-working time divided between spending time with my husband and daughter, and slaying the messy beast I lovingly refer to…
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This Week’s Dose of Universal Truths
While many complain about being out of work, I am grateful for the opportunity to think about the things that are truly important in life – and by life, I mean marketing and advertising. I think that we can’t grow as professionals until we are able to take a step back and put things in…
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A Valuable Lesson in Creativity, Courtesy of My 3-Year-Old
As we all know, when engaging in creative work, trying too hard can sabotage the end result. So, why do we do it?
Sara Barton 