Category: Copywriting
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This Little Piggy Went to Cannes
While I was fairly sure that this work didn’t stand a chance of winning, there was always the faintest possibility that it could. Our team poured our heart and soul into this campaign over the course of several months, creative shifts, and client whims. Of course, it was going to win something.
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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Create a Content Calendar in Seven Easy Steps
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
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Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
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Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
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Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
Sara Barton 