Category: Copywriting
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My Buyer Persona is Cooler Than Your Buyer Persona
In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
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Create a Content Calendar in Seven Easy Steps
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
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Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
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Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
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Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
Sara Barton 