Category: Clients
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How to Know When It’s Time to Rebrand
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When Cracker Barrel unveiled its recent rebrand, the internet had thoughts—lots of them. From memes to outrage to measured applause, the reaction proved one thing: people feel deeply about the brands they’ve grown up with. But here’s the truth: backlash doesn’t necessarily mean the rebrand was a mistake. In fact, it can signal that a…
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Behind the Portfolio: The Story Behind My Most Impactful Campaign
When embecta—an injection technology leader with over a century of commitment to people living with diabetes—asked our team to create a storytelling campaign, the challenge was clear: How do you connect with more than half a billion people worldwide who share a diagnosis, but live in different countries, cultures, and circumstances? The answer was obvious:…
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Don’t Name the Puppy (and Other Rules for Freelancers)
Women who were single in the 90’s will remember a book called the Rules – this book had a simple premise: position yourself in such a way that he has to have you. Admittedly, I read this dating guide, in the vain hope that my boyfriend at the time would finally man up and make…
Sara Barton 