Branding – Page 3 – Sara Barton

Writing for the Web 101

May 21, 2019

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by

in Branding, Content Marketing, Copywriting, Digital, Uncategorized

Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.

Five Ways to Integrate Green Marketing into Your Brand Strategy

Apr 22, 2019

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by

Sara Barton

in Branding, Content Marketing, Marketing, Uncategorized

In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.

A Few Basics

Aug 9, 2018

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by

Sara Barton

in Branding, Uncategorized

Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.

All I Need to Know About Marketing, I Can Learn From Lady Gaga

Nov 30, 2010

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by

Sara Barton

in Advertising, Branding, Marketing, My Life as a Writer

Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant and provocative, she’s constantly being talked about, and isn’t that what you want for your brand, whether it’s a client or your personal brand? Here’s how you can claim a little Gaga magic for yourself.…

Genuine Influence? Or Sheer Ego?

Jul 11, 2010

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by

Sara Barton

in Branding, Social Media

I’ve been following Fast Company’s Influence Project with great interest, primarily because I’m still trying to figure out exactly what it is they’re trying to accomplish. I get the whole point of using your social media influence to generate quantitative data that proves that people listen to what you say. However, this project leaves me…

Attack of the Lollipop Head

Oct 12, 2009

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by

Sara Barton

in Advertising, Branding

Over the weekend, a story caught my eye and I can’t stop thinking about it – Extra TV ran a segment about a recent ad for Ralph Lauren, in which a basically skeletal model is depicted as having a head larger than her pelvis, thanks to some questionable photoshopping. Immediately, this threw me into an…

Photoshop is our Friend, Right?

Aug 31, 2009

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by

Sara Barton

in Advertising, Branding, Video

Just when I was ready to give Microsoft kudos for taking the high road in its advertising, they go and do something stupid. Let me start by saying that I get the point of global advertising and the fact that you will probably need to adjust your ad to fit the markets in which it…

Die Fail Whale, Die!

Jul 6, 2009

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by

Sara Barton

in Advertising, Blogs, Branding, Clients, Creativity, Social Media

If you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know when twitter is having issues. This is especially frustrating when you’re in the middle of a conversation, promoting your latest project, or trying to track down an old friend. To vent your frustration, Andrew Conn…

Anyone Else Not See This Coming?

Jun 18, 2009

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by

Sara Barton

in Advertising, Branding, Creativity, Social Media, Video

Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one morning, only to find that your “guy parts” have been replaced by “girl parts.” Believe it or not, this is actually a stealth viral campaign for P&G’s Tampax tampons. The campaign is anchored around a…

All Hail the Queen

May 7, 2009

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by

Sara Barton

in Advertising, Blogs, Branding, Creativity, Social Media

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product, which didn’t sell too well a few years ago (“Rotisserie Gold,” anyone?) by using Oprah as its pitch person, offering a coupon for a free 2-piece meal on its website. The deal runs through May…

Sara Barton

Category: Branding

Writing for the Web 101

A Few Basics

Attack of the Lollipop Head

Photoshop is our Friend, Right?

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