Author: Sara Barton
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A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
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Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the…
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R.I.P, David Bowie
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I most admire about him is his unrelenting creativity. In the 60s, he was a red-haired gay man in a dress, being yelled at on the street by thugs. Several years and a few albums later,…
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Out With the Old, in With the…Whatever
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
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Listen to the Rhythm of the Falling Toddler
One of the perks of being a freelancer is the ability to work from home. Or so I have been told. The commute is non-existent and your basic work wardrobe can consist of whatever happens to be clean (or nothing, if that works for you), plus your schedule is flexible. Your pay schedule can be…
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How to Kick Your Own Butt
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather perform dental surgery on my dog than sit down and force myself to write. And who could blame me when there are so many compelling reasons why writing can wait? Time to prospect. A big…
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A Tale of Two Kitties
Actually, this is a tale of 17+ kitties, to be exact. I’m freelancing at an advertising agency this week and am enjoying the corner cubicle of someone who has the good fortune of a full-time job with paid vacation time (sigh…). Like any good armchair sociologist, I looked around her space today to get a…
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How to Suck at Social Media
There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following is, obviously, a collection of things not to do, unless you prefer to fly under the social media radar. And, in that case, go forth and suck with style. You have my permission. Be…
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The Day I Went Sleeveless to an Interview
Last week, I had an interview for a job, so I planned my outfit down to the last detail. I was going to be the epitome of lady-like style in my jacket, dress, perfectly polished pumps, and sleek hairstyle. Mother Nature and my car had other plans for me: all week, the weather was about…
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40 in 40
I am down to the final 24 hours of my 30s. While most women feel dread about reaching this milestone, I’m not sure what I feel. I was a little busy in my 30s—I buried 1 mom and 1 fiance, found myself, refined my career (despite its refusal to define itself), got married, made a…
Sara Barton 