Author: Sara Barton
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
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Birth of the Big Idea
Steve Jobs once famously told students to “stay hungry, stay foolish.” I love that because to survive in this industry, you have to stay curious. Constantly take in new information and ask questions. Being curious also means being collaborative and working with people who view problems differently than you do. And to stay curious, you…
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2019: The Year of Owning it
I love New Years Day for the simple fact that it encourages us to take a good look at our lives and make some changes. I’ve done the whole resolution thing and I’ve come to a point in my life where I’ve realized that these things rarely stick. Instead, I propose that we do something…
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A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
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Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the…
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R.I.P, David Bowie
The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I most admire about him is his unrelenting creativity. In the 60s, he was a red-haired gay man in a dress, being yelled at on the street by thugs. Several years and a few albums later,…
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Out With the Old, in With the…Whatever
Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.
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Listen to the Rhythm of the Falling Toddler
One of the perks of being a freelancer is the ability to work from home. Or so I have been told. The commute is non-existent and your basic work wardrobe can consist of whatever happens to be clean (or nothing, if that works for you), plus your schedule is flexible. Your pay schedule can be…
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How to Kick Your Own Butt
Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather perform dental surgery on my dog than sit down and force myself to write. And who could blame me when there are so many compelling reasons why writing can wait? Time to prospect. A big…
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A Tale of Two Kitties
Actually, this is a tale of 17+ kitties, to be exact. I’m freelancing at an advertising agency this week and am enjoying the corner cubicle of someone who has the good fortune of a full-time job with paid vacation time (sigh…). Like any good armchair sociologist, I looked around her space today to get a…
Sara Barton 