Sara Barton

Tag: Video

Anyone Else Not See This Coming?

Jun 18, 2009

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by

Sara Barton

in Advertising, Branding, Creativity, Social Media, Video

Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one morning, only to find that your “guy parts” have been replaced by “girl parts.” Believe it or not, this is actually a stealth viral campaign for P&G’s Tampax tampons. The campaign is anchored around a…
10 Commandments for Marketing in 2009

Nov 5, 2008

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by

Sara Barton

in Advertising, Blogs, Branding, Clients, Marketing, Social Media, Video

With the change in our global economy, the time has come to re-examine how we are marketing our companies and why. Are we serving our customers in the best possible way? Does it make sense to our brand? Are we using the best possible tools to do so?