Sara Barton

Tag: recession

A Lesson From “Slumdog Millionaire”

Feb 23, 2009

—

by

Sara Barton

in Advertising, Branding, Clients, Creativity, Marketing

For those of you who are movie geeks, you’re probably still overjoyed that “Slumdog Millionaire” won Best Picture at last night’s Oscar’s. I know I am. One of the things that I love about this movie is that it is a story of hope, despite what appear to be insurmountable odds (no, I will not…
10 Commandments for Marketing in 2009

Nov 5, 2008

—

by

Sara Barton

in Advertising, Blogs, Branding, Clients, Marketing, Social Media, Video

With the change in our global economy, the time has come to re-examine how we are marketing our companies and why. Are we serving our customers in the best possible way? Does it make sense to our brand? Are we using the best possible tools to do so?