Tag: Freelance Copywriter in Columbus Ohio
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Behind the Portfolio: The Story Behind My Most Impactful Campaign
When embecta—an injection technology leader with over a century of commitment to people living with diabetes—asked our team to create a storytelling campaign, the challenge was clear: How do you connect with more than half a billion people worldwide who share a diagnosis, but live in different countries, cultures, and circumstances? The answer was obvious:…
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
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Junior? Senior? Does it Really Matter?
Before we answer that burning question, allow me to address another one—where have I been (or, more specifically, why haven’t I been keeping up with my blog?)? Truthfully, I’ve been busy. I’ve had some amazing opportunities to do some pretty incredible work with some of the smartest people I know, so like a good little…
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What Kind of Creative are You?
During an interview, hiring managers often ask cringe-inducing questions. Of course, these questions are designed to get an insight as to how well you’d fit within their organization. If you’ve done your due diligence, you know exactly what they want to hear, but wouldn’t it be liberating if you could be completely honest? The question…
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Too Junior, My Aunt Fanny!
Many freelancers realize at some point that freelancing just isn’t for them and they’d rather “go corporate.” No harm, no foul, right? Maybe not. I have reached an interesting point in my career where finding a permanent job is getting to be extremely difficult, and it’s not solely because of the economy. Instead, I’m talking…
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And You Are..?
As a writer (make that freelance copywriter in Columbus Ohio), words are my obsession. I can’t get enough of them—I love to combine words to generate different meanings, sounds and emotions. Of course, paying this level of attention to words also makes me acutely aware of words that I absolutely can’t stand. Until recently, that…
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Don’t Name the Puppy (and Other Rules for Freelancers)
Women who were single in the 90’s will remember a book called the Rules – this book had a simple premise: position yourself in such a way that he has to have you. Admittedly, I read this dating guide, in the vain hope that my boyfriend at the time would finally man up and make…
Sara Barton 