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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: Content Strategy

Create a Content Calendar in Seven Easy Steps

Posted on March 22, 2021March 21, 2021 by Sara Barton

Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?

Content Calendars Aren’t Just for Nerds Anymore

Posted on March 15, 2021 by Sara Barton

While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.

Creating a Great Landing Page

Posted on March 1, 2021March 1, 2021 by Sara Barton

Landing pages are a crucial element in your content marketing game because they convert casual users into customers.

Writing for the Web 101

Posted on May 21, 2019 by Sara Barton

Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.

Five Ways to Integrate Green Marketing into Your Brand Strategy

Posted on April 22, 2019April 22, 2019 by Sara Barton

In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.

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