Archives: Projects
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Atlas Butler
For over 90 years, Atlas Butler has provided professional heating and cooling services to families and businesses throughout Columbus, Ohio. I was tasked with creating an ongoing series of TV commercials that established Atlas Butler’s President and CEO as the embodiment of their brand. Solutions: Branding Copywriting TV Commercials Please click links to enlarge…
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Nepro
Nepro is a therapeutic nutrition product specifically indicated for people on dialysis that helps patients regain protein lost during treatment. Our creative team was tasked with creating materials that were patient-facing, such as newsletters, to help inform them about how to incorporate Nepro into a healthy lifestyle. We also created pieces specifically for physicians, such…
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Opana ER
Treating chronic pain due to Osteoarthritis and/or Chronic Low Back Pain is complex, and Opana ER’s new branding needed to reflect that in a way that was easily understood and could live in various forms of collateral. In addition to re-branding Opana ER, our team was tasked with creating an ongoing series of pieces…
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Pen Pal Kids’ Club
Pen Pal Kids’ Club is a website that is as entertaining as it is educational, as it encourages kids to make friends with other kids around the world. At the time of the site’s launch, it was powered by Encyclopedia Brittanica Kids and lauded for the features that ensured safe participation for children. I was…
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Think Beyond
When SOS Video Communications rebranded, they wanted to showcase their unique approach to business: consult, create, deliver. Promoting this approach was important because they wanted to be seen by potential clients as strategic partners, and not order-takers. This video is one piece of the entire campaign, which is based on a concept which I originated:…
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Vital
Vital was introduced by Abbott Nutrition as a competitor in the GI tolerance nutrition category. Vital was positioned as being scientifically superior, while its competition was portrayed as being outdated and stale. The branding that my team created for this B2B campaign demonstrates this by drawing on imagery from when Vital’s competitor was created –…
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Abbott Nutrition Oncology
Maintaining good nutritional status and muscle mass is important for people with cancer who are undergoing treatment, which is why our team was tasked with creating a series of deliverables that were geared toward both healthcare providers and patients. While working with the Oncology division at Abbott Nutrition, I worked on several patient-facing pieces, such as brochures,…
Sara Barton 