Pen Pal Kids’ Club is a website that is as entertaining as it is educational, as it encourages kids to make friends with other kids around the world. At the time of the site’s launch, it was powered by Encyclopedia Brittanica Kids and lauded for the features that ensured safe participation for children. I was brought into the project initially to help with copywriting, however, I ended up taking on a more strategic role as I handled public relations, plus social media and blogging. In addition to helping to host an international launch party online, I also leveraged my contacts to have the site’s launch day proclaimed by Columbus Mayor Michael Coleman as Pen Pal Kids’ Club Day.
Solutions:
- Blogging
- Branding
- Copywriting
- Creative Direction
- Event Planning
- Media Relations
- Public Relations
- Social Media Content
- Social Media Strategy
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Billboards
Las Vegas
Time Square
Press Releases
Sara Nichols Barton 