When SOS Video Communications rebranded, they wanted to showcase their unique approach to business: consult, create, deliver. Promoting this approach was important because they wanted to be seen by potential clients as strategic partners, and not order-takers.
This video is one piece of the entire campaign, which is based on a concept which I originated: visually representing the three-step process as a venn diagram where all three steps intersect because no step is mutually exclusive of the others.
Please click the link to view the video