Blogs – Page 2 – Sara Barton

All Hail the Queen

May 7, 2009

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in Advertising, Blogs, Branding, Creativity, Social Media

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product, which didn’t sell too well a few years ago (“Rotisserie Gold,” anyone?) by using Oprah as its pitch person, offering a coupon for a free 2-piece meal on its website. The deal runs through May…

What Are You Doing This Weekend?

Apr 15, 2009

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by

Sara Barton

in Advertising, Blogs, Branding, Creativity, Marketing, Social Media

For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a “glitch,” last weekend, the online retailer removed from its listings many gay and/or lesbian-themed books by authors such as Gore Vidal, James Baldwin, and Jeanette Winterston, thus prompting a social media frenzy unseen since the…

What You Should be Doing During a Layoff

Apr 6, 2009

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by

Sara Barton

in Advertising, Blogs, Branding, Marketing

So you’ve been handed a ticket to Axeville – population: you. Suddenly, you have all kinds of time on your hands and you’re freaked out, stressed, and possibly a tad angry. Common sense says that your full-time job is now looking for work, but studies show that focusing only on job-hunting tends to a sense…

10 Commandments for Marketing in 2009

Nov 5, 2008

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by

Sara Barton

in Advertising, Blogs, Branding, Clients, Marketing, Social Media, Video

With the change in our global economy, the time has come to re-examine how we are marketing our companies and why. Are we serving our customers in the best possible way? Does it make sense to our brand? Are we using the best possible tools to do so?

Sara Barton

Category: Blogs

What You Should be Doing During a Layoff

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