Author: Sara Barton
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Create a Content Calendar in Seven Easy Steps
Last week, we talked about why you need a content calendar. Now, we’re going to dive in and actually do it. Ready?
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Content Calendars Aren’t Just for Nerds Anymore
While you know you need to create content on a regular basis, actually conjuring up material is another story altogether, which is why you need a content calendar.
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Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
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Normal is Nothing but a Setting on the Dryer
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
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The Extroverts’ Guide to Working from Home
As you know, coronavirus has forced people into a work from home situation for the next few weeks. While the Centers for Disease Control and Prevention has recommended social distancing as one way to combat the spread of disease, extroverts face something equally insidious—lack of social interaction. As a copywriter, I have worked on many…
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Create Qualified Leads with the Right Keywords
Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.
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How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
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Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
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Five Ways to Integrate Green Marketing into Your Brand Strategy
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
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Feel the Fear
I firmly believe that we need to do things that scare us in order to get to the next level in life. Unfortunately, those moments don’t happen without experiencing even the tiniest twinge of fear.
Sara Barton 