Author: Sara Barton
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From Lyrics to Launch: How Taylor Swift Turns Storytelling into a Marketing Masterclass
When Taylor Swift releases a new album, it’s never just music—it’s a cultural moment that’s carefully orchestrated, deeply personal, and nearly impossible to ignore. That’s not luck. It’s strategy. And it’s one of the clearest demonstrations of how storytelling can drive loyalty, conversation, and cultural relevance.
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Behind the Portfolio: The Story Behind My Most Impactful Campaign
When embecta—an injection technology leader with over a century of commitment to people living with diabetes—asked our team to create a storytelling campaign, the challenge was clear: How do you connect with more than half a billion people worldwide who share a diagnosis, but live in different countries, cultures, and circumstances? The answer was obvious:…
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The Copy Rule I Will Always Live By
Specifics aren’t just good writing. They’re good strategy. They help differentiate your brand. They make claims more credible. They give your audience something to hold onto. And maybe more importantly, they show that you see your audience. You understand their pain points, their goals, their industry quirks. That’s what earns attention. That’s what earns trust.
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The Writers’ Room Playlist: August Edition
I don’t know about you, but I can’t write a word without the right vibe. This month’s playlist is my go-to backdrop for getting in the zone—equal parts head-bob and deep-focus. Enjoy!
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5 Copywriting Myths That Are Holding Your Brand Back
Every brand wants words that sell, connect, and stick—the kind of copy that makes people stop scrolling, pay attention, and feel something. But here’s the problem: over the years, a few stubborn myths about what “good copy” looks like have taken hold. Let’s bust some myths, shall we?
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Bad AI Is Everywhere—And It’s Wrecking Good Copy
AI is changing the way we work, create, and connect. But let’s be real—not all AI content is created equally. In the scramble to adopt the latest tools, a lot of brands are churning out copy that feels hollow, robotic, and painfully off‑brand. The result? A flood of content that all sounds the same and…
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Sweating the Small Stuff: Why Great Copy Lives in the Details
While the rest of the world is slathering on SPF and dreaming of popsicles, I’ve been thinking about sweat—the kind that comes from laboring over a single word in a headline, reworking a CTA for the fifth time, or debating whether “discover” or “uncover” feels more on brand. That kind of sweat? It’s the secret…
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From Toy Shelf to Tagline: Copy Lessons from Labubu
Labubu is equal parts adorable and unnerving. It’s got big eyes, mischievous energy, and a look that’s distinctly not for everyone. And yet, Labubu fans are obsessed. Why? Because Labubu does what great copy does.
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Snackable Content: How to Make Every Word Count
Today’s audiences are busier, savvier, and more distracted than ever. If your content isn’t easy to consume, it’s easy to ignore. That’s where snackable content comes in: short-form, high-impact content designed to grab attention, quickly deliver value, and keep your brand top of mind.
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Why Stories Win
As a senior copywriter, I’ve seen firsthand how storytelling can transform marketing from forgettable to unforgettable. While data and strategy are crucial, stories are what truly connect brands to their audiences. Here’s how storytelling can elevate your marketing efforts and how to harness it effectively.
Sara Barton 