One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following… Read more How to Suck at Social Media