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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Tag: sales

Copywriting Vs Content Writing: What’s the Difference?

Posted on January 14, 2016January 14, 2016 by Sara Barton

One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?

How to Suck at Social Media

Posted on February 13, 2013January 5, 2016 by Sara Barton

There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following… Read more How to Suck at Social Media

Latest Tweets

  • RT @mdeziel: OK, content people: What did I miss? https://t.co/PJeBSKSGWo 31 minutes ago
  • Geez. Now I need to watch @bridgerton again and look for these. See you in a couple of days. twitter.com/Tom_TheSequel/… 1 hour ago
  • @AishaAnnHakim They positioned it as a baby safety seminar. In my hormonal state, I had nightmares for a few days afterward. 2 hours ago
  • @AishaAnnHakim I made the mistake of going to some horrible session geared toward selling a baby feeding table. Acc… twitter.com/i/web/status/1… 12 hours ago
  • RT @adweak: BREAKING: Once Again, Brands Outsmart The NFL By Using "Big Game" Instead Of "Super Bowl" In Their Ads 14 hours ago

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