Tag: Fractional Creative Partner
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Why Your Brand Voice Isn’t Sticking (And How to Fix It)
Brand voice is one of those things that everyone nods about in meetings. Yes, yes, we have guidelines. We have a tone. We even have a PDF to prove it. But then you look at the work, and it doesn’t sound like anyone, let alone your brand. If your brand voice isn’t sticking, it’s not…
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From Freelance to Fractional: Rethinking the Future of Creative Work
Freelance is a word everyone knows. It conjures images of coffee shops, pajama pants, and the occasional “Hey, can you turn this around by tomorrow?” email at 9:47 p.m. It’s flexible, it’s scrappy, and for a lot of creatives, it’s been the way to balance passion with a paycheck. But lately, there’s a new word…
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The Art of the Creative Brief: How to Set Yourself (and Your Team) Up for Success
The success or failure of a project almost always comes back to the creative brief. A great brief doesn’t guarantee a great campaign, but a terrible one practically guarantees mediocrity. Done well, a brief is less about checking boxes and more about setting the stage. I like to think of a brief as a GPS…
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Editing and Revising: Turning Good Copy into Great Copy
Editing often feels like the unglamorous part of writing, but it’s where the transformation happens. Drafting is about getting everything out of your head and onto the page, and then sculpting it into something worth keeping. It’s about seeing the potential in your first draft and then taking it to a much higher level.
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The Secret Sauce of Great Copy: CTAs That Convert
Writers obsess over headlines, subject lines, and hooks, and rightly so. But a brilliant headline without a strong CTA is like a beautifully plated meal that no one tries. Your CTA is where you turn interest into action. It removes friction by making the next step obvious and guides behavior by answering the unspoken question,…
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How to Write Headlines That Actually Work
Years ago, I wrote what I thought was the perfect ad: smart copy, clean design, and a headline I was proud of. When the results came back, though, the numbers told a different story: almost no one read past the headline. That was the day I learned the hard truth about copywriting: the headline isn’t…
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The Writers’ Room Playlist: September Edition
Just like the creative process, this month’s playlist is a little messy and impulsive. Enjoy!
Sara Barton 