Tag: Copywriting
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The Basics of Copywriting: What Every Writer Should Know
People often ask me what copywriting actually is. Much to the chagrin of my relatives who still think I deal with copyrights, my answer is always: it’s writing with a purpose. Copy isn’t poetry. It isn’t your journal. It’s not even content, exactly. Copy is writing that persuades, informs, and moves people to act—whether that’s…
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5 Copywriting Myths That Are Holding Your Brand Back
Every brand wants words that sell, connect, and stick—the kind of copy that makes people stop scrolling, pay attention, and feel something. But here’s the problem: over the years, a few stubborn myths about what “good copy” looks like have taken hold. Let’s bust some myths, shall we?
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Creating a Great Landing Page
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
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Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
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Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting and content marketing—simply put, copywriting is promotional writing that is designed to sell a product, while marketing content develops trust and thought leadership. While marketing content is not meant to directly sell a product the…
Sara Barton 