As I like to tell my 10th grader when she whines about a group project for school, life is a group project. Every genius is part of a great team and they build on the discoveries of others. Real collaboration is transformative – get it right and you could find yourself doing the best work of your career.
Collaboration and communication are buzzwords in many job descriptions. However, I’m pretty sure that if you tell a group to collaborate on a project, the natural instinct is for each person to stay in their own lane, whether it’s copy, design, UX, etc.
Let’s face it — nothing about this moment in time is normal. The pandemic has shaken up our lives in many ways: many people are working remotely, others have been laid off, and kids are learning remotely while dreaming of the time when their lives can finally go “back to normal.”
This week, thanks to a post on my friend Sarah’s blog, I became fully aware of my digital obsession. I’m a… Read more Confessions of a Digital Hoarder
Love her or loathe her, let’s face it—Lady Gaga is a genius when it comes to marketing herself. Always relevant… Read more All I Need to Know About Marketing, I Can Learn From Lady Gaga
Ask a roomful of creative professionals why they freelance and you’ll get a wide array of answers that boil down… Read more A Freelancer’s Manifesto