Tag: copywriter in columbus ohio
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I Miss When the Internet Was Weird
I miss blogs, which is a slightly ridiculous thing to write on a blog. But I don’t mean blogs exactly. I mean the old internet—the one where you’d click a link, then another link, then another, and 45 minutes later you’d be reading a stranger’s extremely detailed ranking of every R.E.M. B-side. There was no…
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The Writers’ Room: Static & Signal
There’s a point in almost every creative project when all you can hear is static—too many ideas, too many open tabs, and too many voices telling you what something should be. You know there’s something worth finding in there, but where? And then, sometimes, the signal breaks through.
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The Courage to Kill Good Ideas
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One of the biggest misconceptions about our industry is that the best creatives are the ones with the most ideas. In my experience, the opposite is often true. The people who consistently produce the strongest work aren’t trying to fit every clever headline into the campaign or every interesting insight onto the slide. Instead, they’re…
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The Writers’ Room Playlist: Midnight Margins
Midnight Margins is for the writers who tell themselves they’ll work for “just twenty minutes” and look up to discover it’s 1:43 a.m., the hour when distractions disappear, ideas get bolder, and second drafts turn into the third. These aren’t the obvious singles—they’re the songs tucked into the middle of great albums and feel like…
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Taste Is the Last Competitive Advantage
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I think we’ve been asking the wrong question about AI. The conversation has mostly centered around whether it can create, but the more interesting question is who decides what’s worth creating in the first place. We no longer live in a world where ideas are scarce. If anything, we’re drowning in them.
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The Writers’ Room Playlist: Long Drives & Second Drafts
Creativity isn’t a straight line, and neither is life. Sometimes the best thing you can do is keep moving, stay curious, and trust that the next version of the story is still being written. Whether you’re taking the long way home, working through a stubborn draft, or simply giving yourself a little space to think,…
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You’re Allowed to Evolve
When I was younger, I thought growth would feel obvious as it happened. I thought there would be clear milestones where you’d suddenly feel confident, established, and fully formed, especially creatively. Instead, most evolution feels gradual until one day it doesn’t. One day, you realize the space you’ve occupied for years suddenly feels too small,…
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The Shift from Getting it Done to Getting it Right
Five years ago, if you brought me a project, I would have gotten it done. Even if the brief was messy, the direction was unclear, or the timeline was unrealistic, I’d figure it out. That’s what I was known for, and for a long time, that worked. However, getting it done and getting it right…
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The Writers’ Room Playlist: Clean Slate Energy
There’s a specific kind of energy that comes with starting over—not the chaotic kind, not the “burn it all down” kind. This is quieter because you’re not guessing anymore. You’re choosing. This month’s playlist is for that version of a clean slate, complete with clearer thinking, sharper instincts, and less noise.
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Things I Care More About Now Than I Did 10 Years Ago
Ten years ago, I thought being good meant being impressive. Not just competent or reliable, but good in the way that gets noticed. The kind of good that earns a nod in a meeting or makes someone pause and say, “That’s really smart.” The kind of good that might, if you’re lucky, get you on…
