Tag: copywriter in columbus ohio
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Things I Care More About Now Than I Did 10 Years Ago
Ten years ago, I thought being good meant being impressive. Not just competent or reliable, but good in the way that gets noticed. The kind of good that earns a nod in a meeting or makes someone pause and say, “That’s really smart.” The kind of good that might, if you’re lucky, get you on…
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From the Archive: On Voice, Editing, and Trusting Your Instincts
Creative work is often measured by output, such as campaigns, launches, content, or messaging. But the most important work usually happens earlier. It happens in decisions about what deserves to be said, what needs to be simplified, and what should be protected from being overexplained or over-optimized. Across years of writing, strategy work, and brand…
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The Writers’ Room Playlist: Late-Night Ideas
There’s a specific kind of creativity that only shows up late at night. It’s not polished or presentation-ready. Instead, it’s the sentence you’re not sure about yet or the idea that feels fragile but promising enough to keep going.
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What’s Quietly Changing in Copywriting (and Why It Matters)
I’ve been in this industry long enough to know that most “trends” are just new labels for old ideas. What does change, however, are the deeper shifts that drive the way clients think, how audiences behave, and how work gets made. After nearly two decades of writing for brands across healthcare, tech, and consumer, here…
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The Writers’ Room Playlist: Fresh Pages
Fresh Pages is a soundtrack for beginnings that don’t need to be perfect to be powerful. This January Writers’ Room playlist is built for the bravery of opening a blank document, letting ideas wander, and trusting that your voice will find its way back.
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Branding Lessons from Holiday Ads
Every year, holiday ads show up with the same goal: create something people remember. Some succeed, but most don’t. The holidays are one of the rare moments when audiences lower their defenses, expecting sentiment and a healthy dose of nostalgia. They’re open to feeling something, but only if the story earns it. That makes December…
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The Dreamer and the Disruptor
The song “Imagine” taught me the power of plainspoken truth. Lennon didn’t hide behind metaphors when he could aim directly for the heart. He wrote as if the emotional center of a message was the whole point, and not an afterthought. That instinct has followed me throughout my career and is the part of copywriting…
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Why Copywriters Should Think Like Editors
Copywriters are storytellers, while editors are truth-hunters. Sometimes cleverness gets in the way of truth. Thinking like an editor shifts your default from: “Does this sound good?” to “Does this make sense?” Clever copy sparks attention, but clear copy earns trust. The best work does both, but clarity always wins.
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Gratitude in the Creative Process: 17 Years, 17 Lessons
Seventeen years ago, I wrote my first real piece of copy. It was a series of radio commercials I wrote as a favor for a colleague and it led to my first agency job. I had no idea that one small line would lead to a career spent chasing clarity, connection, and that rare, shimmering…
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Words That Work: The Psychology Behind Persuasive Copy
Persuasive copy isn’t a magic trick—it’s psychology applied with care. It’s understanding what motivates people, what reassures them, and what helps them make confident decisions. And when you combine that psychology with clean writing, strong structure, and a genuine respect for your audience? You get words that don’t just work. They connect. They convert. They…
Sara Barton 