Category: Marketing
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How to Write Headlines That Actually Work
Years ago, I wrote what I thought was the perfect ad: smart copy, clean design, and a headline I was proud of. When the results came back, though, the numbers told a different story: almost no one read past the headline. That was the day I learned the hard truth about copywriting: the headline isn’t…
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Understanding Your Audience: The Key to Effective Copy
When I first started as a copywriter, I thought my job was to write the perfect words. Polished. Clever. Tight. But the longer I’ve been in this business, the clearer it’s become: the words themselves matter less than who they’re written for. You can write the cleverest line in the world, but if it doesn’t…
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How to Know When It’s Time to Rebrand
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When Cracker Barrel unveiled its recent rebrand, the internet had thoughts—lots of them. From memes to outrage to measured applause, the reaction proved one thing: people feel deeply about the brands they’ve grown up with. But here’s the truth: backlash doesn’t necessarily mean the rebrand was a mistake. In fact, it can signal that a…
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From Lyrics to Launch: How Taylor Swift Turns Storytelling into a Marketing Masterclass
When Taylor Swift releases a new album, it’s never just music—it’s a cultural moment that’s carefully orchestrated, deeply personal, and nearly impossible to ignore. That’s not luck. It’s strategy. And it’s one of the clearest demonstrations of how storytelling can drive loyalty, conversation, and cultural relevance.
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The Copy Rule I Will Always Live By
Specifics aren’t just good writing. They’re good strategy. They help differentiate your brand. They make claims more credible. They give your audience something to hold onto. And maybe more importantly, they show that you see your audience. You understand their pain points, their goals, their industry quirks. That’s what earns attention. That’s what earns trust.
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5 Copywriting Myths That Are Holding Your Brand Back
Every brand wants words that sell, connect, and stick—the kind of copy that makes people stop scrolling, pay attention, and feel something. But here’s the problem: over the years, a few stubborn myths about what “good copy” looks like have taken hold. Let’s bust some myths, shall we?
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Bad AI Is Everywhere—And It’s Wrecking Good Copy
AI is changing the way we work, create, and connect. But let’s be real—not all AI content is created equally. In the scramble to adopt the latest tools, a lot of brands are churning out copy that feels hollow, robotic, and painfully off‑brand. The result? A flood of content that all sounds the same and…
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Sweating the Small Stuff: Why Great Copy Lives in the Details
While the rest of the world is slathering on SPF and dreaming of popsicles, I’ve been thinking about sweat—the kind that comes from laboring over a single word in a headline, reworking a CTA for the fifth time, or debating whether “discover” or “uncover” feels more on brand. That kind of sweat? It’s the secret…
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Why Stories Win
As a senior copywriter, I’ve seen firsthand how storytelling can transform marketing from forgettable to unforgettable. While data and strategy are crucial, stories are what truly connect brands to their audiences. Here’s how storytelling can elevate your marketing efforts and how to harness it effectively.
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The Day the Facebook Died
Now that we’ve gotten past the great Facebook-Instagram-What’s App outage of 2021, what have we learned from it? And what are we going to do about it?
Sara Barton 