Category: Copywriting 101
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Editing and Revising: Turning Good Copy into Great Copy
Editing often feels like the unglamorous part of writing, but it’s where the transformation happens. Drafting is about getting everything out of your head and onto the page, and then sculpting it into something worth keeping. It’s about seeing the potential in your first draft and then taking it to a much higher level.
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The Secret Sauce of Great Copy: CTAs That Convert
Writers obsess over headlines, subject lines, and hooks, and rightly so. But a brilliant headline without a strong CTA is like a beautifully plated meal that no one tries. Your CTA is where you turn interest into action. It removes friction by making the next step obvious and guides behavior by answering the unspoken question,…
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Understanding Your Audience: The Key to Effective Copy
When I first started as a copywriter, I thought my job was to write the perfect words. Polished. Clever. Tight. But the longer I’ve been in this business, the clearer it’s become: the words themselves matter less than who they’re written for. You can write the cleverest line in the world, but if it doesn’t…
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The Basics of Copywriting: What Every Writer Should Know
People often ask me what copywriting actually is. Much to the chagrin of my relatives who still think I deal with copyrights, my answer is always: it’s writing with a purpose. Copy isn’t poetry. It isn’t your journal. It’s not even content, exactly. Copy is writing that persuades, informs, and moves people to act—whether that’s…
Sara Barton 