Tag: senior creative
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Things I Care More About Now Than I Did 10 Years Ago
Ten years ago, I thought being good meant being impressive. Not just competent or reliable, but good in the way that gets noticed. The kind of good that earns a nod in a meeting or makes someone pause and say, “That’s really smart.” The kind of good that might, if you’re lucky, get you on…
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Creative Leadership Without the Title: How to Influence as a Senior Creative
At one of my previous jobs, I was a senior copywriter who desperately wanted to be promoted. I was doing the work, mentoring the juniors, bringing ideas that stuck in pitches, but the organization was flat. There was nowhere to go. No title to chase. And no ladder to climb. When you’ve put in the…
Sara Barton 