Sara Barton

Tag: fractional copy director

Creative Leadership Without the Title: How to Influence as a Senior Creative

Oct 28, 2025

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Sara Barton

in Advertising, Agency Life, Branding, Creative Leadership, Marketing

At one of my previous jobs, I was a senior copywriter who desperately wanted to be promoted. I was doing the work, mentoring the juniors, bringing ideas that stuck in pitches, but the organization was flat. There was nowhere to go. No title to chase. And no ladder to climb. When you’ve put in the…
Why Your Brand Voice Isn’t Sticking (And How to Fix It)

Oct 21, 2025

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by

Sara Barton

in Advertising, Branding, Content Marketing, Copywriting, Creative Strategy, Healthcare, Marketing, Pharma

Brand voice is one of those things that everyone nods about in meetings. Yes, yes, we have guidelines. We have a tone. We even have a PDF to prove it. But then you look at the work, and it doesn’t sound like anyone, let alone your brand. If your brand voice isn’t sticking, it’s not…