Sara Barton

Tag: Editing

Why Copywriters Should Think Like Editors

Dec 2, 2025

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by

Sara Barton

in Content Marketing, Copywriting, Creative Strategy, My Life as a Writer

Copywriters are storytellers, while editors are truth-hunters. Sometimes cleverness gets in the way of truth. Thinking like an editor shifts your default from: “Does this sound good?” to “Does this make sense?” Clever copy sparks attention, but clear copy earns trust. The best work does both, but clarity always wins.
Editing and Revising: Turning Good Copy into Great Copy

Sep 30, 2025

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by

Sara Barton

in Content Marketing, Copywriting 101, Creative Strategy, My Life as a Writer, Storytelling

Editing often feels like the unglamorous part of writing, but it’s where the transformation happens. Drafting is about getting everything out of your head and onto the page, and then sculpting it into something worth keeping. It’s about seeing the potential in your first draft and then taking it to a much higher level.