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<url><loc>https://sarabarton.com/2026/10/23/what-healthcare-brands-get-wrong-about-simple-copy/</loc><news:news><news:publication><news:name>Sara Barton</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-23T14:31:10+00:00</news:publication_date><news:title>What Healthcare Brands Get Wrong About “Simple” Copy</news:title><news:keywords>Marketing, Advertising, Branding, copywriter in columbus ohio, Content Marketing, fractional creative coach, healthcare marketing</news:keywords></news:news><image:image><image:loc>https://sarabarton.com/wp-content/uploads/2026/10/o5mtgngu0gxvgprjnmjutt5fzzskfidkvmicmaym7fmf5lywjql0merwflwqlfuq-zbpcrg1w_0t-po0sswblhkmawigeeunxzec04sq3ukxywgpgxv8gqrje63d0whgy3709_oepcypfnzd1xlpura_-hpw5wmhcwvq18k_3mnfa_diwzkuv7t2b.jpeg?w=150</image:loc></image:image></url></urlset>