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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

Category: Gimmicks

And Here…we…Go

Posted on January 28, 2010January 28, 2010 by Sara Barton

I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is… Read more And Here…we…Go

Giving Oprah the Finger

Posted on September 23, 2009 by Sara Barton

KFC‘s CMO is pointing the finger of blame at Oprah Winfrey for last May’s grilled chicken promotion/fiasco, claiming that they… Read more Giving Oprah the Finger

Anyone Else Not See This Coming?

Posted on June 18, 2009June 18, 2009 by Sara Barton

Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one… Read more Anyone Else Not See This Coming?

Long Time, No Blog

Posted on June 3, 2009 by Sara Barton

I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame… Read more Long Time, No Blog

All Hail the Queen

Posted on May 7, 2009May 7, 2009 by Sara Barton

KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen

What Are You Doing This Weekend?

Posted on April 15, 2009 by Sara Barton

For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a… Read more What Are You Doing This Weekend?

I’ll Take a Side of Creepy With That Kids’ Meal

Posted on April 9, 2009April 9, 2009 by Sara Barton

The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal

It Looked Good on Paper

Posted on March 24, 2009March 24, 2009 by Sara Barton

Looking good on paper – are you familiar with this concept? It’s one that makes something look great in theory,… Read more It Looked Good on Paper

Gross and Brilliant at the Same Time

Posted on February 26, 2009 by Sara Barton

Have you seen the commercial for Boost Mobile where the woman with oh-so-long armpit hair is pitching their services? It’s brilliant AND disgusting at the same time!

Is Creativity a Lost Cause?

Posted on February 19, 2009February 19, 2009 by Sara Barton

One of my favorite things to write about is creativity because I firmly believe that while you can enhance your… Read more Is Creativity a Lost Cause?

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