I’m back on the freelance trail…this time, as a freelance writer for another agency. The back story on this is… Read more And Here…we…Go
Category: Gimmicks
Giving Oprah the Finger
KFC‘s CMO is pointing the finger of blame at Oprah Winfrey for last May’s grilled chicken promotion/fiasco, claiming that they… Read more Giving Oprah the Finger
Anyone Else Not See This Coming?
Imagine for a moment that you’re a 16 year-old boy named Zack Johnson. Now imagine that you wake up one… Read more Anyone Else Not See This Coming?
Long Time, No Blog
I’ve had some emails from readers of my blog who want to know why I haven’t updated it lately (shame… Read more Long Time, No Blog
All Hail the Queen
KFC is experiencing what can only be described as Hurricane Oprah. The identity-challenged brand has re-launched its grilled chicken product,… Read more All Hail the Queen
What Are You Doing This Weekend?
For those that haven’t been following the Amazon debacle, allow me to recap: In what Amazon refers to as a… Read more What Are You Doing This Weekend?
I’ll Take a Side of Creepy With That Kids’ Meal
The gang at Crispin Porter + Bogusky is out with the latest Burger King commercial, which is sure to be… Read more I’ll Take a Side of Creepy With That Kids’ Meal
It Looked Good on Paper
Looking good on paper – are you familiar with this concept? It’s one that makes something look great in theory,… Read more It Looked Good on Paper
Gross and Brilliant at the Same Time
Have you seen the commercial for Boost Mobile where the woman with oh-so-long armpit hair is pitching their services? It’s brilliant AND disgusting at the same time!
Is Creativity a Lost Cause?
One of my favorite things to write about is creativity because I firmly believe that while you can enhance your… Read more Is Creativity a Lost Cause?
Sara Nichols Barton 