In general, I like personas because they help marketers make decisions based on a deeper understanding of their buyers. Plus, as a writer, I find them extremely helpful because they help me pinpoint the buyer’s specific needs, motivations, etc., giving me a specific person to write to. As whole, personas are great. Until they aren’t.
Landing pages are a crucial element in your content marketing game because they convert casual users into customers.
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.