Want to convert casual visitors to your site into actual customers? Use keyword research to help create qualified leads.
How to Drive Even More Traffic to Your Website
By considering how your customers are searching for content, you’ll better reach them wherever they are in their journey and meet their needs faster.
Writing for the Web 101
Writing for the web is quality writing. Period. Learn how to improve your site’s rankings by mastering these basic writing techniques.
Five Ways to Integrate Green Marketing into Your Brand Strategy
In honor of Earth Day, here are five ways to incorporate green marketing into your overall communication strategy.
Feel the Fear
I firmly believe that we need to do things that scare us in order to get to the next level in life. Unfortunately, those moments don’t happen without experiencing even the tiniest twinge of fear.
Four Essential Copywriting Techniques for Content Marketers
Want to make a copywriter cringe? Refer to their work as content. Why? Because there’s a sharp difference between copywriting… Read more Four Essential Copywriting Techniques for Content Marketers
Birth of the Big Idea
Steve Jobs once famously told students to “stay hungry, stay foolish.” I love that because to survive in this industry, you have to stay curious. Constantly take in new information and ask questions. Being curious also means being collaborative and working with people who view problems differently than you do. And to stay curious, you have to be able to change—whether it’s adapting how you think or trying a new method, take what you’ve done in the past and build something bigger.
2019: The Year of Owning it
I love New Years Day for the simple fact that it encourages us to take a good look at our… Read more 2019: The Year of Owning it
A Few Basics
Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.
Copywriting Vs Content Writing: What’s the Difference?
One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?
Sara Nichols Barton 