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Sara Nichols Barton

Copywriter. Content Strategy. Creative Direction.

2019: The Year of Owning it

Posted on January 2, 2019April 1, 2019 by Sara Barton

I love New Years Day for the simple fact that it encourages us to take a good look at our… Read more 2019: The Year of Owning it

A Few Basics

Posted on August 9, 2018August 9, 2018 by Sara Barton

Branding is so basic, yet so easy to get wrong. From your visuals to the words you use, everything you put in front of your audience forms an impression.

Copywriting Vs Content Writing: What’s the Difference?

Posted on January 14, 2016January 14, 2016 by Sara Barton

One of my favorite debates within marketing circles is the difference between content marketing and copywriting. Although one approach is definitely more sales-oriented, while the other is designed to add value, don’t they both basically have the same function? Or is the difference black and white? And does one approach have more ROI than the other?

R.I.P, David Bowie

Posted on January 11, 2016January 11, 2016 by Sara Barton

The passing of David Bowie hit me in unexpected ways today. While I adore his music, I think what I… Read more R.I.P, David Bowie

Out With the Old, in With the…Whatever

Posted on January 5, 2016January 6, 2016 by Sara Barton

Now that the decorations have been packed away and life is more or less back to normal, I’ve resolved to get back to writing in my own blogs again. For years, I’ve been writing blogs for various clients and neglecting my own blogs. I’m sure you can relate.

Listen to the Rhythm of the Falling Toddler

Posted on April 28, 2014January 5, 2016 by Sara Barton

One of the perks of being a freelancer is the ability to work from home. Or so I have been… Read more Listen to the Rhythm of the Falling Toddler

How to Kick Your Own Butt

Posted on April 22, 2014January 5, 2016 by Sara Barton

Throughout my career as a writer, there have been times when I’m just not feeling it. I would much rather… Read more How to Kick Your Own Butt

A Tale of Two Kitties

Posted on August 27, 2013January 5, 2016 by Sara Barton

Actually, this is a tale of 17+ kitties, to be exact. I’m freelancing at an advertising agency this week and… Read more A Tale of Two Kitties

How to Suck at Social Media

Posted on February 13, 2013January 5, 2016 by Sara Barton

There are two kinds of companies in today’s world—those who rock at social media, and those that don’t. The following… Read more How to Suck at Social Media

The Day I Went Sleeveless to an Interview

Posted on July 9, 2012January 5, 2016 by Sara Barton

Last week, I had an interview for a job, so I planned my outfit down to the last detail. I… Read more The Day I Went Sleeveless to an Interview

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